Episode 3: Lee Pflugrath says frozen yogurt isn’t dead

Lee Pflugrath always dreamed of owning his own restaurant. He worked in kitchens his entire life starting at age 14. He worked his way up to being an executive chef at a high end restaurant in Napa in the 90’s. So how did he end up owning a humble yogurt shop in Davis? 

It’s a long, funny story and Lee lays out all the details for us in today’s episode. We talk about what it was like to be a chef in the 90’s, the fickle business of owning a restaurant and what has happened to the frozen yogurt boom? And how has Yolo Berry managed to survive when so many shops have failed and even continue to thrive during COVID? 

Listen to today’s show to hear Lee’s story of ups and downs, triumphs and tragedies.  

 

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